Product Marketing Manager - Formstack

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Product Marketing Manager

$80,000/yr - $105,000/yr · Full-time


🎮 Remote
➕ Bonus
🗣 Product Marketing
🖥 SaaS
📈 Productivity

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Remote Friendly?


Contract Type

💼 Full Time

Experience Level

🧑‍💻 Mid-Level

Company Size

👀 Medium (51-250)

Job Description

Formstack improves people’s lives with practical solutions to their everyday work. We are looking for the next Stacker to help us accomplish this mission. 


Formstack is a remote-first company with team members who live and work across the U.S., Canada, and the globe. We offer more than just a job; we provide a community where you can learn, grow, and thrive your way. Join a dynamic and diverse team that values relationships as much as results. Come build what matters with Formstack.

Who You Are

The ideal candidate will be an experienced PMM with SaaS experience - passionate, energetic, analytical, both a planner and a doer, and always strives for excellence. Success in this position will require leadership, creativity, and coordination skills with the ability to adapt to frequent change.

What You Will Do

As part of the Marketing team, the Product Marketing Manager serves as the glue between Product, Marketing, and Sales functions. You will be responsible for learning product strategy, getting to know customer and user personas, and developing the tools and campaigns that drive revenue and adoption of new products within key segments.

How You Will Succeed

Positioning and Messaging - Develop product and audience positioning and messaging that differentiates Formstack’s products in the market

Demand Generation - Working with content, design, acquisition, and other teams to promote products and audience strategies that drive conversion

Sales enablement and training – Communicate and train on the value proposition of the products and specific audiences to the sales team and aid in the development of the sales tools that support the selling process of your products

Content and Collateral - Drive the creation of dynamic content and collateral to increase adoption and product usage for key segments

Product launch – plan launches of new products and releases and manage the cross-functional implementation of the plan to success

Market intelligence – be the expert on your buyers, how they buy and their buying criteria as well as the expert on your competition and how to crush them

Reporting - Consistently report on learnings and initiative progress

What We Are Looking For

In addition to proven experience working in a fast-paced setting and excellent communication skills, you must possess the following skills:

- Minimum of 2 years product marketing experience, experience with Saas preferred 

- Thrives at relationship building in remote environments

- Goal-oriented, self-motivated, creative, flexible, and adaptable to new situations

- You’re a witty and skilled problem solver who thrives in starting and maintaining new initiatives

- Strong analytical capacity and presentation skills while communicating learnings to a variety of stakeholders

- You can create and execute sales training programs including content creation with ease

- Strong understanding of sales processes, structure, and concepts

- Excellent written and verbal communication skills with internal teams and customers

- Experience working to tight deadlines and marketing cycles

- Successfully balances strategy and day to day implementation

- Familiarity with no-code, workflow automation, and workplace productivity market is a bonus

- Must be fluent in written and spoken English

$80,000 - $105,000 a year

What Formstack Offers for Full-Time Employees in the US and Canada:

- Competitive health plans, Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.

- Monthly Health & Wellness and Technology stipends

- Half-day Fridays

- Unlimited PTO for all employees.

- 401k & Roth w/ safe harbor match (the US and Canada)

- The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job

- Company-paid conferences and extended learning opportunities

- Yearly company and team gatherings

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. Formstack is dedicated to building a diverse, inclusive, and authentic workplace. if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Formstack is an equal-opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only. We will store it in our applicant tracking system, Lever, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.